Governor's State University
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Branding Policy (Policy 103)

Approved By:

President Joyce Ester

Issued:

Revised:

Last Reviewed:

Related Policies:

Policy Owner / Contact Person:

Vice President of External Affairs

Additional References:

Policy Categories:

Administration Policies, Business Policies

  1. Policy Statement
    Brand guidelines shall be applied to internal and external audience elements representing Governors State University.
  2. Purpose
    Marketing and Communications is responsible for all branding to ensure consistency and accuracy of messages, maximization of institutional brand awareness, and adherence to Governors State University’s (GovState) mission and image.

    Governors State University and the University’s brand portfolio of graphic marks, logos, symbols, colors, typefaces and narrative descriptions, are proprietary to the University and play a critical role in advancing, protecting and enhancing the identity, mission, and reputation of the University. The branding guidelines are posted on the University webpage, https://www.govst.edu/marcomm. GovState has adopted usage and authorization procedures that ensure information about the University is presented to the public in a consistent, coherent and high-quality manner, and that University resources are expended efficiently and effectively in alignment with brand guidelines.
  3. Scope
    This Policy applies to:
    All messaging, photography, marketing, and branded digital and printed graphical material that identifies or represents the University to internal or external audiences. This includes any letterhead, PowerPoint or print publication, as well as internet sites or postings, including social media sites that publicize the University in any way.  The Branding policy also applies to video production that includes or represents Governors State University in any and all capacities. 
    1. All GovState Employees, Departments, Offices.
    2. All GovState contractors, vendors, partners, representatives.
    3. High profile events including, commencement, convocation, political, presidential events.
    4. Excluded from this policy: GovState Student media and video produced for teaching and academic purposes.
  4. Definitions
    For the purposes of the Branding policy, terminology used is defined as follows.
    1. Marketing and messaging materials refer to advertising, marketing, video and promotional materials. This encompasses all written, printed, electronic, video or graphic representations utilizing the University’s name, images and likeness in photos and video, logos, trademarks, service marks or URLs that refer to any program, project, service and/or operation of the University.
    2. The Brand portfolio is posted on the webpage https://www.govst.edu/marcomm.
    3. Brand image and awareness refers to the identity and perception of GovState vs other universities.
    4. University resources may include personnel, facilities, technical, and/or financial in nature deemed necessary to achieve the marketing plan for the University’s mission.