EXPERTISE
Quantitative modeling
Consumer behavior
Managerial marketing
FACULTY PROFILE
EDUCATION
Ph.D., Business Administration, Marketing, Washington University in St Louis
M.S., Business Administration, Marketing, Washington University in St Louis
M.Phil., Management Sciences, Marketing, University of Manchester
B.A., Economics, International Trade, Peking University
BIOGRAPHY
Dr. He is an Associate Professor of Marketing in the College of Business at Governors State University, where she has been a faculty member since 2019. She has extensive academic experience, particularly in the greater Chicago area, and her research integrates both quantitative and qualitative approaches in marketing. Her work has appeared in leading academic journals, and she remains active in the scholarly community through peer review and editorial service. At GSU, she teaches undergraduate and graduate courses such as Marketing Analytics, Consumer Behavior, and Strategic Marketing, and contributes to curriculum development, student mentoring, and university service.
RESEARCH AND PUBLICATIONS
2022 "Conflicts between Expatriates and Host Country Nationals during the Acculturation Process" (With Longzhu Dong and Hong Ren) 10(4), 515-529, Journal of Global Mobility.
2021 “Comparing Money and Time Donation: What Do Experiments Tell Us?” 41(3), 65-94, Marketing of Scientific and Research Organizations.
2017 “Free In-Network Pricing as an Entry-Deterrence Strategy,” 15(3), 279-303, Quantitative Marketing and Economics. (with Dmitri Kuksov and Chakravarthi Narasimhan).
2012 “Intraconnectivity and Interconnectivity: When Value Creation May Reduce Profits,” 31(4), 587-602, Marketing Science. (with Dmitri Kuksov and Chakravarthi Narasimhan).