EXPERTISE
Advertising
Consumer Information Processing
Visual Persuasion
Memory
Digital Marketing
FACULTY PROFILE
"I joined Governors State University in the fall of 2011 as a marketing faculty in the College of Business. This was after my Ph.D. in Marketing from the Trulaske College of Business, University of Missouri. Before transitioning into academia, I worked in top multinational companies in marketing research (Nielsen, India) and advertising (MullenLowe Lintas, India)
It is gratifying to finally find the job I like and can do for the rest of my life. Academia affords us a platform where one can disseminate and exchange ideas, establish new ideas in people’s minds, and have the creative liberty to challenge and create new ideas through research.
I have been published in reputed, peer-reviewed journals, such as the Journal of Advertising, the Journal of Memory and Language, Psychology and Aging, Marketing Letters, etc. My research interests include advertising, visual persuasion, consumer information processing, memory, digital marketing, prosocial behavior, and aging."
What is Marketing?
"When I ask my students what marketing is, they often say marketing is about advertising and promotions. In another classic discussion on whether marketing creates needs or makes us aware of our needs, most students say marketing creates needs. In general, I get the impression that people think marketing is about selling things to them that they do not need. I would argue that this may not be true. Marketing is a consumer-centric approach to doing business that ends up creating value for the consumers and profits for the business.
If we look at the products and services that surround us today and compare those with what we had, let’s say, twenty years back, the benefits of this consumer-centric approach will become very apparent to us. However, the availability and deluge of these wonderful products and services can tempt us into a spending spiral that would need to be restrained. The power invariably lies in the hands of the consumer, and we should not relinquish that."
Teaching
"I find teaching at Governors State University to be a rewarding experience. I love the discipline of marketing and would like my students to love it, too. Hence, my approach has been to provide theoretical rigor while interestingly presenting the materials through real-life examples and classroom discussions. One can easily get lost in the overwhelming number of theories and concepts the discipline has generated.
At the end of the day, I think it is essential that students get the bigger picture of how marketing applies to achieving different company objectives, such as successful new product introductions, brand repositioning, etc. To this end, I like to assign projects and case studies in my courses that provide a more holistic view of the discipline. The assignments are non-linear, ambiguous, and complex, and even if a student cannot fathom all the puzzle pieces, it is the closest to what one might face at work."
- Praggyan (Pam) Mohanty, Ph.D.
LinkedIn Profile | CV
Undergraduate
MKTG 2100 Introduction to Marketing
MKTG 3200 Consumer Behavior
MKTG 3500 Digital Marketing
MKTG 4200 Promotional Strategies
MKTG 4400 Marketing Channel Management
MBA
MKTG 7100 Strategic Marketing
REFEREED JOURNAL ARTICLES AND MANUSCRIPTS
Mohanty, Praggyan (Pam) (Sole-authored) (2024), “Puzzle Pictures: A Study on Reversible Figures in Advertising,” Journal of Advertising, 1–19, https://doi.org/10.1080/00913367.2023.2288832
The Journal of Advertising (JA) is the premier academic publication covering significant intellectual development pertaining to advertising theories and their relationship with practice. Journal of Advertising is the Official Journal of the American Academy of Advertising.
Journal Quality Indicators – Impact Factor 2022: 5.7, Q1 Impact Factor Best Quartile, 5-year IF: 9.3, (2022), CiteScore 2022: 10.4, Q1 CiteScore Best Quartile, 2019 Rankings: 1/92 in Communication; 12/152 in Business
Mohanty, Praggyan (Pam), and Moshe Naveh-Benjamin (Print Publication, October 2018), "Mitigating the adverse effects of response deadline on recognition memory: Differential effects of semantic memory support on item and associative memory," Journal of Memory and Language, 102, 182-194, https://doi.org/10.1016/j.jml.2018.05.010
Journal of Memory and Language® is a premier journal in psychology and a top-ranking journal in the area of language and linguists. It contributes to the formulation of scientific issues and theories in the areas of memory, language comprehension and production, and cognitive processes.
Journal Quality Indicators – 2022 Impact Factor: 4.3 CiteScore: 7, Scimago journal ranking for Experimental and Cognitive Psychology, Rank # 7, SJR score, 1.942, Q1; H index 172
Mohanty, Praggyan and S. Ratneshwar (2016), “Visual Metaphors in Ads: The Inverted-U Effects of Incongruity on Processing Pleasure and Ad Effectiveness,” Journal of Promotion Management, 22 (3), 443-460, https://doi.org/10.1080/10496491.2016.1154924
The Journal of Promotion Management is a peer-reviewed publication committed to publishing scholarly research findings that have a high impact on the field of promotion management.
Journal Quality Indicators – 2022 CiteScore: 5.3; Q2 CiteScore Best Quartile
Mohanty, Praggyan, Moshe Naveh-Benjamin, and S. Ratneshwar (2016), “Beneficial Effects of Schematic Support on Older Adults' Memory: Differential Patterns of Support of Item and Associative Information,” Psychology and Aging, 31 (1), 25-36, https://doi.org/10.1037/pag0000059
Psychology and Aging® is published by the American Psychological Association (APA). It publishes original articles on adult development and aging.
Journal Quality Indicators – 2022 Impact Factor: 3.7, 5-Year Impact Factor: 3.8, Ranking in Gerontology: 2 of 37
Mohanty, Praggyan and S. Ratneshwar (2015), “Did You Get It? Factors Influencing Subjective Comprehension of Visual Metaphors in Advertising,” Journal of Advertising, 44 (3), 232-242, https://doi.org/10.1080/00913367.2014.967424
The Journal of Advertising (JA) is the premier academic publication covering significant intellectual development pertaining to advertising theories and their relationship with practice. Journal of Advertising is the Official Journal of the American Academy of Advertising.
Journal Quality Indicators – Impact Factor 2022: 5.7, Q1 Impact Factor Best Quartile, 5-year IF: 9.3, (2022), CiteScore 2022: 10.4, Q1 CiteScore Best Quartile, Rankings: 1/92 in Communication; 12/152 in Business
Chowdhury, Tilottama G., S. Ratneshwar, and Praggyan Mohanty (2009), “The Time-Harried Shopper: Exploring the Differences between Maximizers and Satisficers,” Marketing Letters, 20 (2), 155-167, https://doi.org/10.1007/s11002-008-9063-0
Marketing Letters: A Journal of Research in Marketing publishes high-quality, shorter papers on marketing, the emphasis being on immediacy and current interest. Journal Quality Indicators - Impact Factor 2022: 3.6; 5-year Impact Factor: 3.8
ACADEMIC AWARDS, FELLOWSHIPS, SCHOLARSHIPS, AND GRANTS
Governors State University’s 2024 Dr. Larry A. McClellan Award for Faculty Research Excellence Winner
Governors State University’s 2024 Faculty Connection, Collaboration, and Celebration Award Winner
Best Paper of the Conference Award, 2024 Marketing Management Association Spring Virtual Conference, for the paper titled, “Reversible Figure Ads—A New Form of Marketing Communication.”
Best Refereed Paper Award, 2021 Marketing Management Association Fall Educators’ Conference, for the paper titled, “Understanding the Role of Visual Anchoring With Product Image in Ad Effectiveness of Replacement Visual Rhetorics.”
Spring 2021 College of Business Faculty Mini-Grant $595
Spring 2019 College of Business Faculty Mini-Grant $500
Fall 2018 COB College of Business Faculty Mini-Grant $238
$2000, Governors State University Research Grant (2018 – 19), Principal Investigator – Praggyan Mohanty
2017-18 College of Business Faculty Mini-Grant$600
2017-18 College of Business Faculty Research Award Winner
2016-17 College of Business Faculty Research Award Winner
2016-17 University Faculty Excellence Award Nominee
$2350, Governors State University Research Grant (2011 – 12), Principal Investigator – Praggyan Mohanty
$4860, Robert J Trulaske Sr. College of Business Large Grant Program (2009), University of Missouri, Principal Investigators – Praggyan Mohanty and S. Ratneshwar
$1500, Transformative Consumer Research Grant (2008), Association of Consumer Research, Principal Investigators – Praggyan Mohanty, S. Ratneshwar, and Moshe Naveh-Benjamin
$4,000 per year, Ponder Scholarship Award (2005, 2006, 2007, and 2008), Trulaske College of Business, University of Missouri
Robert A. Mittelstaedt Doctoral Symposium Fellow (2007), University of Nebraska
Summer Research Fellowship (2006), Department of Marketing, University of Missouri