Program
Business Administration, B.A. (Marketing Concentration)
The undergraduate major in Business Administration with a marketing concentration prepares students for positions of leadership in business, government, and industry. Students are prepared for the challenges of professional life by studying the functional area of marketing.
Concentration Courses (15 Hours)
Required (9):
Select two courses from the following (6):
Electives (15-17 Hours)
What Can I Do With a Marketing Major?
A Marketing major offers diverse career paths across various industries. Graduates can pursue roles such as:
- Marketing Coordinator: Assist with campaign planning, execution, and tracking to enhance brand visibility and customer engagement. Salary Range: $53,498 - $74,734/yr (Indeed.com)
- Market Research Analyst: Analyze consumer trends and market conditions to help companies understand what products or services people want. Salary Range: $53,744 - $79,832/yr (Salary.com)
- Social Media Manager: Develop and manage content for social media platforms to build brand loyalty and engage with customers. Salary Range: $59,501 - $98,450/yr (Indeed.com)
- Sales Manager: Oversee sales teams, set goals, and implement strategies to increase revenue. Salary Range: $118,645 - $161,060/yr (Salary.com)
- Brand Manager: Shape brand perception and manage product marketing efforts to strengthen customer relationships and drive loyalty. Salary Range: $116,568 - $169,785/yr (Salary.com)
Each of these roles utilizes creativity, analytical skills, and communication abilities, making marketing a versatile field with opportunities for growth and specialization.