Focused on managers, business owners and individual contributors with limited experience in strategy, this program explores the basic concepts and tools of strategic business management. The strategic management process and framework and how it relates to gaining and sustaining a competitive advantage will be covered.

Participants will learn how to evaluate their competitive industry, including the use of strategic tools for evaluating environmental threats and opportunities and analyzing the nature of competitive forces. Participants shall also learn how to identify their company’s strengths and weaknesses and how to identify and develop capabilities. In addition, participants analyze the strategic position of their company in its industry company and study the levers for efficiently implementing strategy.


• Develop the skills to perform external and internal analyses for companies and to evaluate the dynamics of competition
• Build strategies using appropriate frameworks and tools
• Understand the basics of strategy implementation and control
• Earn a Certificate of Participation from the Governors State University Continuing Education Unit


• Strategic management
• Competitive advantage
• External environment
• Internal context
• Competitive positioning and business strategy
• Strategy implementation and execution


Managers with limited exposure to strategy as well as Business owners, employers, and individual contributors from any industry who are interested in developing the skills needed to analyze and create strategy. Managers with exposure to strategic management will also find the workshop useful. There are no prerequisites, but a basic understanding of management and accounting principles will be beneficial.