GSU has one main brand, but we have different audiences we need to reach. Some audiences are more concerned with one aspect of the university than another.
Students and Prospective Students
Here, you experience a guided pathway to a fulfilled life. One that ensures your strengths are unleashed and that they soar beyond your potential. You are supported in every way that allows you to continually reach your goals and set new ones. You are encouraged to explore your curiosity, find your best self, and hone your crafts as life-long learners destined to succeed.
Graduate Students and Prospective Graduate Students
Here, you are fulfilling your life’s mission. Your desire to grow and have an enormous impact on the world is embraced and enabled. You work hard. With the freedom to take risks and the resources to build knowledge, confidence, networks and relationships that will ensure you forever go beyond. Here you’re supported in unprecedented ways that help build a better, bolder, brighter you.
Faculty
Here, you lead true learning communities while thriving in a supportive environment where you continue your own scholarship and professional development. You instill big ideas and build world-class skills. You cultivate an intimate learning environment while contributing thought leadership and research that has global impact.
Campus Community
Here, you are the heart of the university. You know all that is going on and share it freely. You are the keepers of all things past, present, and future-facing. You build pride and keep the university moving. Together, you inspire others to form closer bonds, join public square conversations, frequent events, and stay connected.
Alumni
Here, you have a home forever. Whether near or far, you are treasured and supported in every lifetime endeavor. You are armed with real-world skills, you move up and contribute, lead and collaborate, and come back to experience our events and communities where you share, give back, and are cherished.
Government Representatives
Here, your investment in higher education has regional and global reach. Citizens learn and grow at GSU. Academic programming translates to real-world job growth, and lifelong learners model the civic responsibility that defines a just society. Your investment fuels the social and economic engine that powers prosperity in the state of Illinois and creates a legacy of advancement.
Business Community
Here, you get access to abundant resources and passionate talent – the kind that makes you eager to hire GSU grads. You recognize and champion the impact GSU has on state, national, and global economies. And you’re lauded for your leadership, stewardship, and supportiveness.
Parents
Here, your student’s strengths are recognized as foundational blocks upon which future greatness stands, waiting to be cultivated by faculty and staff who encourage self-discovery while providing academic expertise and guidance. At GSU, your student becomes an independent adult whose passions and innate talents are transformed into job skills and career opportunities.
Shifting the Message
To help all audiences understand they are an integral part of GSU, the messaging can shift based on their roles and interests. Some audiences feel connected to the local and community impact of GSU. Others feel more concerned about the global story.
