Education
- Ph.D., Marketing, University of Washington, 2012
- M.S., Statistics, University of Michigan Ann Arbor, 2005
- M.B.A., National Taiwan University, 2002
- B.A., Economics, National Cheng-Chi University, 2000
Honors
- Foster School of Business Doctoral Fellowship, 2011
- Evert McCabe Fellowship, 2010
- Ministry of Education Studying Abroad-Dissertation Proposal Scholarship, 209-2010
- Foster School of Business Dean’s Achievement Award, 2008
- Dean’s Award in Recognition of Outstanding Achievement, 2007
- Lung-Shan Temple Scholarship, 2001
- Taiwan Straits Outstanding Youth Award (Lions Club International), 2001
Presentations
- “Using Hidden Markov Model to Discover Customer Channel Choice Behavior,” INFORMS Marketing Science Conference, Vancouver, Canada, June 2008
- 2008 ISMS Doctoral Consortium, Vancouver, Canada, June 2008
- “The Effect of Unobservable Learning States on Customer’s Channel Preference Evolution”, INFORMS Marketing Science Conference, Boston, June 2012
- 2012 ISMS Doctoral Consortium, Boston, June 2012
Research
Research in Progress
“The Effect of Unobservable Learning States on Customer’s Channel Preference Evolution”, with Gary Erickson (under review at Journal of Retailing).- “Heterogeneous Churn Rate Across Individuals and Channels with Limited Information”, with Gary Erickson (to be submitted to Journal of Interactive Marketing).
- “The Effects of Varying Channel Experiences and Direct Marketing on Customer Retention”, with Gary Erickson and Jonathan Zhang (to be submitted to Journal of Marketing Research).
- “Optimal Multichannel Resource Allocation”, with Gary Erickson.
- “The Effect of Unobservable Learning on Preference Evolution and Channel Choice Behavior,” with Gary Erickson and Nara Youn (major revision, Marketing Science)
- “The Effects of Supervisory Attitudes and Activities on Customer Loyalty,” with Rapeepan Kantavichai, University of Washington
- “Ambiguous Moderate Effects on Online Channel Addition Announcement”, with Robert Jacobson.
- “Perceived Risk and Prior Experience on Consumers’ Preference for Channel Choice”.
- “Channel Integration by Multi-Channel Retailers”, with Nara Youn.
- “Value Changes, Joint Venture and Supply Chain Integration,” with James Miller and Surya Pathak
Service
College of Business and Public Administration - Curriculum Management Committee, 2012-current
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