Our brand position is the direct expression of what we stand for at Governors State University. It showcases our value, illuminates our greatest strengths, and exemplifies what it means to be a Jaguar. It is our essence.
This is who we are as an institution, and this identity informs every other aspect of our brand.
Our platform is where we are coming from. It is the manner of our delivery.
We adjust our tone for each unique audience.
This is a visual key to who we are and what we do.