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Font and Typeface Guidelines

Governors State University has two official fonts, Frutiger and Bembo. Consistent use of fonts is very effective in projecting a unified institutional image. Adherence to typeface guidelines helps further establish GSU’s brand while providing a professional look to all printed materials.

It is recommended that the university fonts be used primarily for titles and headlines rather than for body copy, as the recognition and uniqueness of the university fonts are derived from their unique application. Many commonly available typefaces are not appropriate for university publications. Recommended typefaces for body copy include:

  • Arial
  • Times New Roman
  • Garamond
  • Optima

Frutiger Example

Frutiger Font

Bembo Example

Bembo Font